Energy Retail Operations Center
Real-time market monitoring, customer insights, and revenue optimization for energy retail operations
Wholesale Price
$0.145
per kWh • Next hour: $0.167
+23.0¢
Supply vs Demand
-150 MW
Shortage - Buy energy
Action Required
Active Customers
125K
Avg satisfaction: 4.1/5.0
+0.8% growth
Renewable Mix
18.7%
Green energy for marketing
+1.2% vs last week
Daily Revenue
$8,697,000
Target: $8.2M
+2.1% vs target
Churn Risk
3.1%
3145 customers at risk
-0.3% improvement
High-Value Customer Actions
TechCorp Manufacturinghigh
Considering solar + storage installation
Potential Annual Value: $45,000
Action: Offer competitive green energy package
Potential Annual Value: $45,000
Action: Offer competitive green energy package
Downtown Shopping Mallhigh
High demand charges during peak hours
Potential Annual Value: $28,000
Action: Propose demand response enrollment
Potential Annual Value: $28,000
Action: Propose demand response enrollment
Riverside Apartmentsmedium
Multiple billing complaints
Potential Annual Value: $12,000
Action: Schedule account manager visit
Potential Annual Value: $12,000
Action: Schedule account manager visit
Competitive Pricing Intelligence
Our Average Rate$0.145/kWh
PowerCorp Energy
$0.142$0.003
Market Share: 23.5% • Cheaper than us
GreenChoice Electric
$0.138$0.007
Market Share: 18.2% • Cheaper than us
Metro Energy Solutions
$0.151+$0.006
Market Share: 15.8% • More expensive
Market Position Analysis
We're positioned in the middle tier. Consider promotional rates for high-value segments.
Regulatory Updates & Compliance
New Net Metering Rulesnegative
Reduced compensation rates for solar exports
Effective: 2024-09-01 • Action: Update customer solar proposals
Demand Response Incentivespositive
Increased payments for DR participation
Effective: 2024-07-15 • Action: Expand DR marketing campaign
Compliance Status: ✓ All Current
Next review: July 30, 2024 • 2 upcoming changes require action
Demand Forecast & Trading Opportunities
Current Demand1650 MW
Peak Forecast (6 PM)2250 MW
Supply Gap-150 MW
⚠️ Purchase Recommendation
Need to buy 150 MW at $0.167/kWh